How to Phone Bank

Besides canvassing, phone banking is the most effective way to reach voters, and since we are living in a pandemic, it has now become the only means of creating necessary connections. However, many people don’t know how to approach phone banking or are not sure of how to do it most effectively. Each call is important and can make a difference, especially if done correctly.

Besides canvassing, phone banking is the most effective way to reach voters, and since we are living in a pandemic, it has now become the only means of creating necessary connections. However, many people don’t know how to approach phone banking or are not sure of how to do it most effectively. Each call is important and can make a difference, especially if done correctly.

The Do’s of Phone Banking: Read the script over before you make your first call. Doing so allows you to create your own interpretation by implementing what you see as most important to why you are joining the fight. Make small talk with the voters. Ask how they’re doing and how their week has been. In terms of COVID-19, feel free to also check in on their health. Use hard asks. Hard asks demonstrate the urgency of the issue or campaign and don’t give the voters much option to remain unengaged. An example of a hard ask is asking people “which” day of the week they plan on mailing in their absentee ballot. By using “which” instead of “do you know when you want to mail your ballot” you don’t give the voter the option to procrastinate. Ask the voters which issues are important to them and what they want to see in a candidate. This will lead you to be able to demonstrate how your candidate aligns with the issue better than another, and shows why the election is important!

The Don’ts of Phone Banking: Don’t get discouraged when you encounter a rude voter or keep getting sent to people’s voicemails. Every call gone through a list helps networks keep track of who has and hasn’t interacted with the campaign, so by making calls, you are making their jobs easier. And remember that the one voter you were able to contact is better than none! Don’t pretend to know your candidate’s stance on issues you don’t know. The last thing you want is to give false information - it is much better to be honest and tell them you don’t know or to redirect them to the website.